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TO SELL AND BUY IN LA is run by AUDRIS & RAY, two native Angelenos with the local expertise, skillset, and experience to successfully guide you through the Los Angeles real estate market. +more

Why listing too high devalues your home


The biggest mistake you can make when selling is overpricing your home. Listing your home over market value may seem like a good idea at first, but it can actually devalue your home and cause you to lose money in the long run.


The first issue with listing your home too high is that it can lead to your home sitting on the market for an extended period of time. The longer your home sits on the market, the more it becomes stigmatized and less attractive to buyers. They may wonder why it's so expensive or assume that the seller is unrealistic or uncooperative. This perception can drive potential buyers away and make it harder to get your home sold. This can drive potential buyers away and make it more difficult to get your home sold.


When buyers are searching for a new home, they typically have a specific price range in mind. If your home is priced outside of that range, it may not even show up in their search results. Buyers may not see the value in your home compared to other homes at the same price point. This can significantly reduce the number of potential buyers who view your home, making it less likely to sell quickly.


One of the most significant risks of pricing your home too high is that it can lead to a price drop. If your home is listed above the comps and doesn't sell, you may have to eventually reduce the price to attract buyers. While you may think this is a no harm-no foul situation, this price drop can signal to buyers that there's something wrong with your home or that you're desperate to sell. This puts buyers in the driver's seat during negotiations.


A better strategy when pricing your home for sale is to list it slightly below market value. This may seem counterintuitive, but it can actually help to create a sense of urgency among potential buyers. When a home is priced lower than comparable properties in the area, it can attract more attention and generate more interest. This increased attention can lead to more showings and offers, which can ultimately drive up the selling price.


When buyers see a home that's priced below market value, they may assume that it's a great deal and feel more compelled to make an offer quickly. This can result in a bidding war between buyers, which can drive up the price and potentially result in a selling price that's even higher than the original market value.


It's important to note that pricing your home slightly below market value doesn't mean actually selling it below market value. The goal is to create competition among buyers and generate more interest to maximize the selling price and get the most out of your sale!


Watch the full episode of Real Estate Roundup here and reach out if you're preparing to sell and looking for a home valuation and pricing strategy!

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Running LA: Angelino Heights/Echo Park Lake

AUDRIS LAM

DRE 02134049

​RAY GUTIERREZ

DRE 02013794

Chase Skye Realty Group
Equal Housing Opportunity
National Association of REALTORS®
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AUDRIS LAM

DRE 02134049

RAY GUTIERREZ

DRE 02013794

hi@tosellandbuyinla.com

323.510.0040

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